"Vitapower"

There were a lot of testimonials and product shots in this infomercial. We put the product in and around a lot of food because the client wanted to stress that these vitamins contained the same nutrients you could get in fresh foods. The idea was to see the product around a country fruit and vegetable stand. Rather than shoot on location, the art department built the everything on a stage so we could have all the control we needed.

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